CHARACTER COUNTS! is an educational framework for teaching universal values and a national coalition of organizations that support each other. The result is a culture change in your school, business or organization. CHARACTER COUNTS! improves the lives of the adults who teach it, the communities that embrace it and the students who make better choices as a result of it. The vitality of our community is dependent on building and maintaining strong character so please consider offering your support. To get involved, contact the PBS District Coordinator, Michelle Mikell at (386) 329-0639.